"The coolest small company in America." — Inc. magazine

Do you really need another book on customer service? There are hundreds you could choose from, and you've probably read at least a dozen. Why should you take advice from a deli with a funny name in Ann Arbor, Michigan?

Because the way Zingerman's teaches services is different,better and more successful than the way others do it.

Because while most customer-service books give you philosophy and theory, Zingerman's tells you exactly what to do and exactly how to do it.

Because one of Zingerman's founding partners, Ari Weinzweig, has distilled the most important facts about effective customer service into concise and snappy formulas that are easy for you and the people who work with you to remember and use.

DISCOVER:
* Five elements of the Zingerman's approach
* Three steps of great service
* Five steps to handling customer complaints
* Three ways to measure service
* Five simple hiring tips

Do you really need another book on customer service? Yes! But after you read this one, you won't.

Ari Weinzweig is one of the founding partners of Zingerman's Community of Businesses. He is the author of a number of articles and books on food and business. Zingerman's started as a small deli and has grown to eight businesses that include a large mail-order business, restaurants, and a growing training program for other businesses wanting to learn the Zingerman's magic.